"Advanced Emboss Effect" adds emboss with different parameters:

Azimuth:

Elevation:

Depth:

BumpMap:

Emboss:

Preview function is useful to preview the result.

To apply effect:

1. Load Image/Photo,
2. Press the "Insert Effect" button and select Advanced Emboss effect from list,
3. Click on the effect and press "Edit Effect" button,
4. You'll see window, where you can set wished runner position,
5. Move the runner to the desired position, and use also preview function.